A Vision for Sports Officials

Our company, Ump-Attire.com, recently developed our vision, mission and values statement. In other words, we developed a purpose, a main goal and a set of standards in which to work.

One night while trying to narrow down thoughts into a brief vision statement, I wrote this:

A VISION FOR SPORTS OFFICIALS
We serve an easily identifiable, reachable demographic, sports officials.

They serve at the heart of fair play, in essence providing justice. As unbiased adults that can promote the love and enjoymentt of the game among those who are biased, making.them, in some ways, the most important people on the field.

Through our company's products, actions, knowledge and insights, we can help shape, sometimes selflessly, in a positive manner, their careers, their lives and families, the way they perceive themselves, as defenders of the integrity of the game, and how they are perceived by others.

If an official's competency, job satisfaction and self-worth can be improved, you improve the games in which they play.

If you can change attitudes about officials in others, through greater understanding, you can create greater harmony and enjoyment of sports, the pasttimes of our lives.

When these inner and outer perceptions change, the perception of the officiating profession improves. As a result, more quality individuals are drawn to it.

The overall end result is that the sports that officials serve and we all love are continually made better and are more enjoyable for those who play, coach and watch.

Eventually, we developed a this more concise vision statement out of the above thoughts:

Progress of Officials, Officiating and Sports
Our vision is for sports officials to achieve greater satisfaction, safety, wellness and respect. Progress of officials and the officiating profession directly impact sports in a positive manner.

Posted by Jim Kirk, CEO/President of Ump-Attire.com and avid fan of sports and sports officials everywhere.